KEEP YOUR DMS. UPGRADE YOUR WEBSITE.
Using DealerCenter? Your website doesn’t have to come from the same place.
Keep the system that runs your business. Replace the website your shoppers actually see — faster, mobile-first, with retailing tools built in.
Trusted by dealers already on Overfuel:
See Overfuel on your inventory
A 20-minute walkthrough using your own stock. No obligation.
We’ll reply within one business day.
What changes, and what doesn’t
| Capability | Overfuel | DealerCenter |
|---|---|---|
| What you keep | Your DMS, CRM and BHPH workflows stay where they are [VERIFY] (confirm integration path with DealerCenter) | DealerCenter provides DMS, CRM, inventory management and BHPH modules |
| What changes | The shopper-facing website and its retailing tools | DealerCenter offers dealer websites as one module in the platform |
| Site speed | Built for Core Web Vitals | No public Core Web Vitals commitment found [VERIFY] |
| Content editing | No-code content editor (dCMS) | Website module editing scope not publicly specified [VERIFY] |
| Digital retailing | Built in: credit pre-approval, deposits, trade offers, payment calculators | Markets AI agents including a Website AI Agent |
| SEO | Local and technical SEO, managed Google Business Profile, managed directory listings | Digital marketing offered as a module [VERIFY] |
| Focus | A platform whose only job is the shopping experience | An all-in-one system spanning dealership operations and the website |
Overfuel column: features named on overfuel.com. Competitor column: the competitor’s own public statements, retrieved August 11, 2026. All product names and brands are the property of their respective owners, used for identification only; details may change — confirm current capabilities with each provider.
Measured results
49.3%
higher conversion rate on Overfuel vs. non-Overfuel websites
53%
more leads — Campbell CDJR
$96K
online deposits in 90 days — Fishers Imports
Why dealers make the move
The website is the part shoppers judge you on
Your DMS runs the store. The site is what a shopper decides on, usually on a phone, usually in under a minute.
An all-in-one is only as good as its weakest module
Operations software and shopping experiences are different problems. The site doesn’t have to be whatever came in the bundle.
Keep what works
This isn’t a rip-and-replace of your operating system — it’s replacing one module with a platform built for it.
Questions dealers ask about switching
How does migration work?
[VERIFY] — needs Overfuel’s actual onboarding answer (Open Item 6). Do not publish until confirmed.
What happens to my existing URLs and search rankings?
[VERIFY] — redirect and SEO preservation process. Do not publish until confirmed.
How long does it take to launch?
[VERIFY] — typical timeline. Do not publish until confirmed.
What if I’m still under contract?
[VERIFY] — the honest answer, whatever it is. Do not publish until confirmed.
Keep your DMS. See what a purpose-built site does.
Twenty minutes, your inventory, no obligation.