Secure Data Collection
We embrace GDPR-compliant practices and encrypt sensitive data at rest
Go beyond page views and clicks with real-time analytics
Overfuel connects the dots between credit applications, trade-in offers, and other touch points that are often as your customers are shuffled between third-party plugins.
Drive decision-making from a single source of truth
We're transforming the way dealerships use data to make decisions. Overfuel tracks and analyzes every activity on your website to optimize the buyer's journey, from first step to last.
While we do support Google Analytics 4 and meet Automotive Standards Council (ASC) standards, our analytics engine crunches the data to provide absolute clarity and a single source of truth.
Know where your customers are coming from and which marketing dollars generate ROI
Overfuel handles lead attribution for all traffic, including:
Know which cars and features your customers care about
Overfuel tracks every session, including:
Arm your sales people with real-time intelligence
Leverage analytics to drive more sales.
It's time for better analytics in automotive
Unlike Google Analytics, Overfuel tracks every step and interaction a customer takes from first visit to purchase.
Real-time Insights
We crunch the numbers in real-time to provide unmatched visibility
ROI Analysis
Get true visibility into which marketing spends generate the most ROI
Referral Analysis
Use our data to negotiate better rates with your traffic referrers
Robust Reporting
Data can be sliced, diced, and filtered to meet your needs
UTM Tracking
Know which campaigns are converting to the most leads