How dealerships are boosting leads by 20% with contextual advertising and special offers

Alex Griffis December 8, 2023

It’s been a busy couple of months here at Overfuel! Heading into the holiday season, we’ve beta-tested a contextual advertising product to display personalized, targeted offers based on a customer’s activity.

Why? Many of our customers and dealerships have paid anywhere from $500 to $1,000 per month for pop-up offers on their websites. Time and time again, we’ve seen these pop-ups disrupt customers as they look at vehicle photos or, worse, interrupt them as they fill out lead forms. Third-party plugins often aren’t aware of what users are doing – they’re “dumb” because they’re bolt-ons.

Dealerships need an intelligent solution to capture consumers’ attention and convert more leads. Overfuel’s new contextual advertising feature, unlike the “dumb” plugins, displays targeted offers based on the consumer’s browsing behavior. No distractions, no disruptions. As a result, our beta-testing clients have increased average lead volume by 20%.

To date, we’ve seen several offers stand out from the crowd:

  • Receive an additional $500 for your trade!
  • $500 off on any vehicle purchase!
  • Receive a $400 trade-in allowance on your vehicle.
  • Get $250 off your next purchase.

We understand that a one-sized approach doesn’t fit every dealership’s needs, so we’ve made ads and offers 100% customizable:

  • Create one or many offers to run in a sequence
  • Ads and offers are optimized for both desktop and mobile
  • Adjust headlines or pricing to see what works best
  • Set expiration dates for seasonal promotions (or simply urgency)
  • Set minimum engagement thresholds: page views, actions taken, or time on site

Lastly, offers are served in a way that doesn’t bombard visitors on every page view. We’ve written about how consumers don’t like to be annoyed by pop-ups, so we built this product to deliver the right offer at the right time.

We’re excited to announce the availability of contextual advertising and special offers to Overfuel customers. For a limited time, we’re offering a free 30-day trial and 50% off for early adopters. Contact your customer success manager for details!

By Alex Griffis

President and CTO, Overfuel