Overfuel Announces $6 Million Growth Investment from Comedor Capital to Accelerate AI Innovation

Overfuel has raised a $6 million growth equity investment from Comedor Capital, an Austin-based growth equity firm that backs founder-led software and AI-enabled services companies. The capital will fund AI-powered product development and new talent as the platform scales — and will go toward deepening the customer service Overfuel is known for.

The investment follows a period of rapid expansion. Over the past two years, Overfuel has grown its dealership website count by more than 225%. Comedor pairs the growth capital with hands-on operating support, arriving as Overfuel brings AI deeper into the products dealerships use every day.

Dealership technology has spent too long adding complexity and calling it innovation. We built Overfuel to reduce shopper friction, deliver measurable performance, and provide dealers the technology, data, and expertise to compete and grow. We believe the future is AI-first and API-first — more intelligent, more connected, and more open to the broader ecosystem. This investment gives us more capacity to advance the platform with AI, invest in exceptional people, and continue raising the bar for the world-class customer support we’re known for.

Alex Griffis, CEO of Overfuel

Built for Inventory-Driven Dealerships

Overfuel serves dealerships across Automotive, RV, Powersports, and Commercial Truck, bringing together performance-first websites, AI-powered shopping assistance, advanced analytics, local visibility and reputation tools, inventory management and syndication, and digital retailing. The platform is certified in multiple OEM programs.

Its websites are engineered for speed. Overfuel’s optimization approach has reduced website load times and bandwidth requirements by more than 90% — and speed is not a vanity metric. Industry research shows that every second of faster load time can increase shopper engagement by 11%, with optimized sites seeing 21% higher engagement overall.

Why Comedor Invested

Overfuel is exactly what we look for in a partnership: a founder-led, capital-efficient business using technology to solve a real and costly problem for its customers. This is a proven team, with a deep understanding of dealership operations and a disciplined, performance-first approach to product. They are building a simpler, more connected way to operate for an industry that has long been underserved by legacy incumbents. We are excited to back them through their next phase of growth.

Bradley McBride, Managing Partner of Comedor Capital

What This Means for Overfuel Customers

For dealers already on the platform, the day-to-day does not change — the pace does. This investment funds one ambition: to be the fastest and most innovative CMS in dealership retail, and to turn that speed into sold units. Performance is the foundation rather than the product. Pages that load in a fraction of the time the rest of the industry takes are what make everything after them possible.

Most of the work ahead is aimed at where shoppers actually find a dealership, which is no longer one place. Classic organic and local search still drive the majority of high-intent traffic, while AI answers increasingly sit above them and summarize the click away. Overfuel builds for both. FuelBot, our AI vehicle description engine, rewrites every listing as a structured, locally grounded page written for search engines and AI discovery tools alike — so a “used Tacoma near Sarasota” search reaches the dealer holding that truck. Managed Google Business Profiles and directory listings keep the local record consistent everywhere it gets cited.

What makes that compound instead of guesswork is measurement. Our Dealer Search Intelligence platform tracks where each dealer actually ranks, how their pages perform for real visitors rather than in a lab, where their listings are thin, and where competitors are taking ground — so effort and budget go where they return.

Traffic is only half the equation. The rest is conversion: pre-qualification and financing, secure online payments, and digital retailing that carries an intent-driven shopper forward instead of handing them off at the moment they are ready. That is where much of the new AI product work is pointed.

And none of it works without people. World-class service, support, and account management are not a department here — they are the reason dealers stay, and this investment grows that team rather than replacing it with a ticket queue.

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About Overfuel

Overfuel delivers performance-defining websites and AI-powered digital strategies for inventory-driven dealerships across the Automotive, Powersports, RV, and Commercial Truck industries. Its connected platform brings together performance-first websites, AI-assisted shopper engagement, advanced analytics, local visibility and reputation tools, inventory management and syndication, and digital retailing — helping dealerships reduce shopper friction and create clearer paths from search to action. Learn more at www.overfuel.com.

About Comedor Capital

Comedor Capital is an Austin-based growth equity firm backing founder-led software and AI-enabled services companies. The firm partners with high-growth, capital-efficient businesses, providing flexible capital and hands-on operating support to accelerate AI adoption, expand revenue, recruit talent, and strengthen the operational foundation to scale — while preserving founder ownership and maximizing long-term outcomes. Learn more at www.comedorcapital.com.

Media Contact

Joe Montgomery
Media Relations, Overfuel
media@overfuel.com