Overfuel + On.Page: The Highest Converting Dealer Website, Now With Up To 90% Visitor Identification
Douglas Karr October 19, 2026
Overfuel has partnered with On.Page, pairing the highest converting website platform in automotive retail with the most robust anonymous visitor identification available to dealers. Overfuel is On.Page’s exclusive automotive retail website partner, and On.Page is integrated directly with the Overfuel platform.
Our goal is simple: get more out of every visit a dealer already pays to earn. Overfuel builds websites that win more traffic and convert more of it. On.Page gives dealers a way back to the shoppers who leave anyway.
Two Category Leaders, Working as One
Dealers have long had to choose where to invest: a better website, or tools that chase the shoppers it loses. This partnership puts the strongest of each in one place.
- Overfuel: the highest converting website platform. In an independent review, agency Fountain Forward found Overfuel websites converted 49.3% better on average than the legacy providers it compared, for both independent and franchise dealers. That works out to 72 more leads for every 10,000 website visitors. Fountain Forward calls Overfuel the highest converting website platform in the industry.
- On.Page: the most robust visitor identification. On.Page identifies up to 90% of anonymous website visitors at the individual level, an average of 91.73% across its active customers in September 2026, as reported by On.Page. Each identified visitor comes with what they actually viewed, so follow-up starts from real shopping intent.
The combination is what matters. Overfuel brings more shoppers to the site and converts more of them. On.Page turns the rest from anonymous traffic into people a dealer can reach.
Even Great Websites Lose Most of Their Visitors
Most dealer websites convert around 2% of their visitors into leads. A better website moves that number, as the Fountain Forward results show.
But even an Overfuel site converting about 3% leaves roughly 97 of every 100 visitors anonymous. Many of those shoppers are serious. They browsed inventory, compared vehicles and priced payments. They just weren’t ready to fill out a form, start a chat or call.
Dealers pay to bring those shoppers in, through SEO, paid search, social, listing sites and traditional media. Until now, most of that traffic simply walked out the door.
How On.Page Works on an Overfuel Website
On.Page’s Exact Visitor Enablement (E.V.E) technology identifies anonymous U.S. website visitors at the individual level, along with what they viewed. On.Page reports identifying up to 90% of anonymous visitors, an average of 91.73% across its active customers in September 2026. Actual match and activation rates vary by traffic, available data, consent, jurisdiction and channel.
- Visit. A shopper browses inventory and vehicle detail pages, then leaves without submitting a lead.
- Identify. E.V.E resolves eligible visitors and the vehicles they looked at.
- Filter. Shoppers outside the dealer’s primary market area are filtered out, and existing customers and active leads are suppressed through the dealer’s CRM.
- Re-engage. Dealer-approved campaigns bring shoppers back through email, direct mail, Google, Meta, TikTok, CTV/OTT, and consent-based SMS and phone outreach where eligible.
On.Page’s team designs the creative for each store, built to OEM guidelines, and nothing goes out until the dealer approves it.
What We Set Out to Achieve
This partnership is built around one idea: a dealer’s website should work every visit, not just the 2 or 3 in 100 who raise their hand. Together, we’re aiming for four things.
- More return on traffic dealers already buy. The same SEO, ad and listing spend should produce more sales opportunities, without buying more clicks.
- A complete funnel. Overfuel earns the visibility and converts more of the visit. On.Page recovers the shoppers who leave. Neither has to work alone.
- Outreach that respects the shopper and the dealer. Market-area filtering, CRM suppression, consent-based messaging and dealer-approved creative keep campaigns relevant and on-brand.
- Results dealers can see. Identified shoppers, re-engagement campaigns and the sales they produce should be measurable, so dealers know what the program delivers.
What’s Next
The launch integration is the starting point. Overfuel and On.Page are jointly exploring what identification makes possible next.
- A personalized website experience. Using shopper signals, first-party dealer data and AI to tailor what a shopper sees the moment they arrive on the site.
- Smarter outreach to existing customers. Applying the same signals to make a dealer’s outbound campaigns to current customers far more relevant.
- Every vertical Overfuel serves. Overfuel plans to bring On.Page to dealers in automotive, powersports, RV, marine and commercial vehicle.
Identification is the starting point. Next, we’re looking at how shopper signals, first-party dealer data, and AI can personalize the experience the moment a shopper arrives on the website, and make a dealer’s outbound campaigns to existing customers far more relevant.
Alex Griffis, CEO of Overfuel
Questions About Compliance, Co-Op, and Data Privacy Protections
Contact On.Page for questions about consumer protection laws and OEM co-op opportunities, as Overfuel clients who want On.Page will sign directly with them.
Availability
On.Page is now available to U.S. Overfuel dealers. Existing Overfuel dealers can contact their account manager to learn more. Dealers considering Overfuel can request a demo to see both platforms working together.
On.Page’s identification figure reflects its reported average across active customers in September 2026. Match and activation rates vary by traffic, available data, consent settings, jurisdiction and channel.
