Overfuel + Termly: Cookie Consent Management & Passing Core Web Vitals

If you’ve been following our blog for a while, you already know that Overfuel is all about fueling dealership websites with modern, mobile-first solutions that deliver serious results. We’ve shared a ton of insights on why car dealerships are talking about Core Web Vitals (CWV) as well as how both the automotive and RV industries are faltering when it comes to these essential performance metrics.

One of the biggest topics in the CWV world right now is Google’s stringent INP (Interaction to Next Paint) measure—essentially, Google’s way of making sure websites are not just fast to load but also quick to respond when a user taps or clicks. Most third-party cookie banners out there cause big, clunky delays that derail your CWV scores. That’s a lose-lose scenario: slow user experience and a lower search engine ranking.

That’s why, when we discovered Termly, we knew we’d found something special. Termly’s solution is the only cookie consent banner we’ve seen that doesn’t drag down your CWV scores—particularly on INP. And if you’ve been reading our blog, you know that passing Core Web Vitals directly correlates with stronger (and free!) organic traffic from Google.

The Only Automotive Website and Cookie Consent Vendors Passing Core Web Vitals

At Overfuel, we pride ourselves on being the only dealership website provider consistently passing Core Web Vitals at scale. Our specialty is building lightning-fast, mobile-first websites for dealerships across automotive, powersports, marine, and RV industries. When you combine that with Termly’s cookie consent solution—which passes CWVs—you get the winning combination of speed, compliance, and user-friendliness.

Meet Termly: The Cookie Consent & Privacy Compliance Manager Built for Today’s Dealerships

Termly goes beyond just another cookie banner. It’s powerful, easy to use, and budget-friendly. Plus, over 1,000,000 businesses worldwide trust Termly to keep their websites compliant. Through the partnership with Overfuel, dealerships can reap the benefits of:

• Effortless Compliance
  Termly automatically updates your website policies to comply with new laws and regulations—saving you time, reducing liability, and ensuring your site remains future-proof.
• Automated Cookie Scanning
  With minimal effort on the dealership’s part, Overfuel uses Termly to detect and categorize the cookies running on your website. The end-consumer gets a transparent view of what data is collected and how it’s used, building a layer of trust.
• Flexible Cookie Consent Controls
  Easy-to-understand banners let them customize their privacy experience, and your dealership builds credibility by demonstrating transparency.
• Less Complicated Legal Compliance
  Stay on top of legal changes without breaking a sweat. Termly routinely updates their cookie policies to reflect the latest guidelines and laws, from GDPR to CCPA.
• Certified Google CMP Partner & Google Consent Mode
  As a Certified Google CMP Partner, Termly seamlessly integrates with Google Consent Mode, ensuring your analytics and ads data are tracked in compliance with the latest regulations—without tanking your Core Web Vitals.

Overfuel + Termly: Simplifying the Legal Landscape and Putting User Experience First

By bringing Termly into our lineup, we’re ensuring your dealership’s website stays at the cutting edge of compliance without sacrificing performance. So many third-party cookie banners out there cause major slowdowns, but Termly’s banner solution is carefully optimized to keep your site lightning-fast.

Termly’s Consent Manager is also incredibly easy to integrate into your existing website, eliminating the need of high-priced add-ons. With Overfuel guiding your dealership’s website, you won’t just meet compliance requirements—you’ll continue to shine on Google’s Core Web Vitals.

Ensuring California Compliance with CCPA & DSARs

California-based dealerships also need to consider the California Consumer Privacy Act (CCPA), which grants residents the right to access, delete, or opt out of the sale of their personal information. Similar to GDPR, CCPA compliance involves enabling individuals to submit privacy requests—often referred to as Data Subject Access Requests (DSARs).

With Termly’s robust cookie consent solution, in combination with Overfuel’s integrated DSAR forms, dealerships can seamlessly manage data requests in a timely, compliant manner. With this partnership, we equip dealerships with an adaptable, user-friendly solution for responding to privacy requests while staying on the right side of state law.

Stay Up-to-Date with Changing Privacy Laws

Interested in learning more about how our collaboration with Termly can ramp up your dealership’s online presence? Contact us today and let’s get your website ready for a faster, more compliant, and more profitable future.