Who Are The Top 5 Website Providers for RV Dealerships in 2025?

Selecting the Best Website Platform for Your Recreational Vehicle (RV) Dealership

Introduction

The 2023 RV Trader Consumer Trends Report revealed 65% of consumers surveyed indicated they would begin to research their next purchase 6 months or more in advance of actually purchasing. Consumers in the study also listed dealer websites, search engines and consumer reviews as 3 of the top resources they consult while RV shopping. 63% of shoppers will seek out at least 2-3 dealerships before making a purchase, while 34% said they would reach out to 4 or more dealerships.

In May 2020, Google’s Chrome Team unveiled Core Web Vitals (CWV) – Google’s basic performance and user experience (UX) standard – offering a set of quality signals for web page performance. The result? RV dealership websites and landing pages now must pass CWV to optimize the sites ability to compete in organic search and PPC, and to gauge if a website is providing an ideal user experience (i.e., maximizing conversions). 

At Google’s I/O Conference in May 2024, they announced the Search Generative Experience (SGE). As of October 2024, we realize the overwhelming impact this update has made on SERPs, including Ai overviews, featured snippets, People Also Ask, and more. What dealership website providers have already reacted to these two major Google updates?

Why Picking the Best Website Provider is Critical 

• Technical SEO and Organic Awareness: Your mobile and desktop website needs to pass CWV in origin mode; failing to meet that standard reduces your organic visibility in search (less traffic) and hurts PPC performance if you’re routing paid traffic to your website (lower ROI). Failing CWV also means your site list fails to convert visitors at the level it otherwise would. And your dealer site needs to be tuned to feed Google’s AI what it needs to help consumers, and position your site above the digital fold.

HOT TIP: Check out Overfuel’s 2025 RV data study of nearly 2,400 dealer websites revealing how many pass Google’s basic performance standard.

• Mobile-first, not “responsive” design: Unlike legacy website products that were built for a desktop experience and then modified to work on mobile (i.e., “responsive”), the ideal vendor builds sites for mobile first, then applies that design to the desktop. 
• Optimized Conversions: The UI/UX design of a website should be the result of tons of behavior tracking, not someone’s personal design opinion. 
• No Code, Modern Technology: Vendor platforms built on modern, monolithic technology stacks keep your website updated instantly and without human dependence, custom development work and additional expenses.
• Ease of Use: It doesn’t matter how robust a platform is if a dealer team struggles to use it. 
• OEM Programs and Certifications: While it’s important to note which vendors have OEM approval, many approved website vendors are legacy platforms failing to meet Google’s basic standard. 

#1 Website Provider: Overfuel

Overfuel is the top RV dealership website provider of 2025, delivering sites passing Google’s basic performance standard and offering a full suite of features, including a custom CMS that feels as intuitive as WordPress, Ai-enhanced inventory listings, customer-validated design, digital retailing, real-time analytics and much more. 

Overfuel’s platform approach provides outsized benefits for the price. All websites can be updated simultaneously, and unifying website vendors into a single source allows for apples-to-apples reporting across an entire category. 

The platform is built on Next.js, the same technology used by Netflix, TikTok and Uber, generating lightning fast performance combined with UI/UX design based on real shopper data across all client websites. 

Overfuel serves RV, automotive, powersports and marine dealers, and currently boasts a client base of more than 300 rooftops. 

Learn more about Overfuel here. 

Key Features

• Passing Google’s Basic Performance Standard: All sites are produced to pass CWV and dealers are warned when requesting outdated 3rd-party plugins which fail CWV. Lightning fast load speeds, strong conversion ratios. Dedication to technical SEO is the foundational difference between Overfuel and most competitors. 
• Industry-Leading Technical and On Page SEO: You do not need blog articles to power up your Overfuel website, as their team pushes site updates multiple times per week, not by the month or quarter. 
• Conversion-Proven Design: Overfuel uses Microsoft Clarity (see Microsoft + Overfuel case study) to track user behaviors across all sites and make adjustments, system-wide, as warranted. The platform allows for site updates to occur across the entire customer base, immediately. Design focus is on mobile usability and visitor conversion, not building “pretty” custom websites. 
• Built-In Inventory Syndication: Push your inventory feed into Google Merchant Center, Meta Automated Inventory Ads, your Google Business Profile’s Vehicles for Sale section, all the major 3rd-party aggregator sites, and more.
• Rich Website Tagging: Using Schema.org snippets, Overfuel ensures your inventory is eligible for display on your Google Business Profile, tuned for Google Search and Google SGE/Ai for SERP Features. People can then search, filter, and see pricing and availability information, driving more impressions and organic visits to their website.
• Ai-Enhanced Inventory: Their custom-prompted ChatGPT integration produces compelling RV descriptions to elevate your VDP for buyers and impact SEO.
• Inventory Heat Reports: See which RVs are moving the fastest and bringing you the best ROI. 
• Never-Delete VDP Approach: Many vendors delete VDPs of sold inventory, throwing away earned SEO. Overfuel shifts VDPs to Sold Mode and recommends unit alternatives for buyers, enabling dealerships to build a healthy content catalog over time. Alternatively, most vendors remove units sold on the website, which keeps Google constantly guessing which RVs are in stock.
• RV Reservations via Credit Card Deposit: Using a credit card, Apple Pay, or Google Wallet, buyers can place a unit on hold day or night without human intervention. Deposits feed into dealer Stripe accounts with no upcharge from Overfuel. Dealers set the deposit amount and time of the hold. 
• Deeper Visitor Analytics: Overfuel offers a powerful real-time analytics engine providing complete clarity into the buyer’s journey, start to finish. Tracking lead attribution for display, search and social adverts, referral traffic, organic search and direct visits. Finally, get a firm understanding of your actual conversion rates.
• Custom Content Management System (CMS): Instead of white labeling WordPress, Overfuel built a custom CMS specifically for the RV dealership. Simple and intuitive, allowing a dealership, their agency or their Overfuel account manager to make website changes on the fly, manage staff members and FAQs, service coupons, or build featured inventory pages for seasonal or promotional purposes.
• Easy Buyer Actions: Simple CTA buttons for credit pre-approval, secure online payments, instant cash trade offers, test Drive & Service, Payment Calculator and Nationwide Shipping (US). 
• Finance Support: Overfuel offers free credit check summaries, full finance applications, custom payment calculators and transparent financing calculations.
• Personalization by Location: If you’re a multi-location business, Overfuel serves inventory to web visitors based on the location closest to them. 
• Data Security: Overfuel embraces GDPR-compliance practices and encrypts sensitive data at rest and in motion. They leverage redundant Amazon hosting and provide each customer with a disaster recovery ability.
• GA4 & Tag Manager Integration: All the coverage required for an RV dealer.
• Smart Text Completion Fields: Across a dealer site, Overfuel will detect common email address typos, pre-populate fields based on previously entered data and auto-populate address information via Google Maps integration – everything to improve the buyer experience.
• Visitor Personalization: Personalized content display based on overall site engagement trends and personal engagement trends.
• Google Search Generative Experience (SGE) for RV: Beyond passing CWV, Overfuel provides a holistic SGE solution based on preliminary understanding. 
• API-First: Overfuel’s API-first approach allows for deep customization, depending on client needs. 
• Dedicated Account Manager: Every Overfuel customer receives a dedicated account manager. 

#2 Website Provider: InteractRV

InteractRV, founded in the early 2000s, is a website platform supported by marketing services and a CRM. They also provide marketing and website tools that enable dealers to streamline operations and focus on sales and strategic growth. 

Key Features

• Customization Design-Focused: Enables dealerships to design visually engaging and informative websites customized to reflect their brand and connect with their target audience.
• 3rd-Party Syndication: Feed your inventory to RV Trader, RVUSA, Craigslist, eBay, Kijiji, KSL and many more 3rd-party marketplaces.
• Performance Reports: Get a monthly report to keep tabs on performance. 
• CRM/DMS Agnostic: InteractRV allows you to connect your website to a wide variety of CRM and DMS providers. 
• Shop By Distance: Allows shoppers to sort inventory based on distance from their location to location of units. 
• 360 Tours: Native 360 tours for shoppers to better understand a unit.
• RV Shopper Guide: An interactive guide designed to help the novice RV shopper do research on your site.
• eCommerce Availability: Sell parts and accessories through your InteractRV site.
• Mobile-Friendly: They optimize websites to perform well on mobile devices.
• Dedicated Account Manager: Every InteractRV customer receives a dedicated account manager. 

#3 Website Provider: Dealer Spike RV

Dealer Spike launched in 2008 and is a well-known website solution provider in RV, powersports and marine.

Key Features

• Responsive Web Design: Designed to respond to any device type.
• Content Management System: Advertised as self-service content management, easily update product offers, copy on any page and respond to changing market conditions, quickly. 
• Comprehensive Unit Listings: Detailed listings including high-rez images, specifications, pricing and unique features.
• Built-In SEO: SEO updates to fine tune performance happen on a monthly basis.

#4 Website Provider: focusRV

With over 20 years in the RV industry, focusRV maintains websites for dealers like Woody’s RV World, Campkin’s RV Centre and Comox Valley RV. 

Key Features

• Responsive Design: Built to render properly on any device.
• On-Page SEO: Strong focus on on-page SEO standards.
• Content Management System: Simple to use content management controls. 
• Automated Image Optimization: Automatically resize uploaded images to optimize for page load speed.
• Online Financing: Native financing application. 
• Email Blast Manager: Email marketing feature for those without existing solutions.

#5 Website Provider: Ride Digital

The Kansas City based Ride Digital was founded in 2015 and provides websites and marketing services to the RV dealership industry. 

Key Features

• Custom Website Design: Offering custom design for every customer. 
• Content Management: Pain-free content updating from any device.
• 3rd-Party Integrations: Integrate with a wide variety of CRM and DMS providers. 
• Data Library: The specifications library makes it easy to get inventory up to date.
• Dedicated Account Manager: Every Ride Digital client gets a dedicated account manager. 
• Monthly Reporting: Monthly performance reporting. 

Conclusion

As a dealer looking for the right website solution in 2025 for your RV dealership, two KPIs matter the most: the number of conversions and conversion rate. Which website will drive more organic traffic and convert it at a higher rate? 

Some website design companies are focused solely on the “design” aspect when research has shown that consumers are immediately interested in inventory. But if a store is missing the right inventory at the right price, no amount “pretty” design will save you.

Function over form, every time. 

Disclaimer

This guide is intended for informational purposes, drawing from publicly available data and customer feedback. We recommend readers conduct their own research before making any decisions. The website providers mentioned are trademarks of their respective owners, and their inclusion does not imply endorsement.