Kia Dealerships Score Big with Overfuel Websites

Cue the cool music, because this is going to blow your mind.

Kia dealerships, hold on to your steering wheels, because the future of dealership websites is here.

Introducing Overfuel, the website technology that’s flipping the script on automotive retail. And guess who’s leading the charge? Virginia-based Blackwell Kia, the first Kia dealer to ditch the old OEM-approved system and roll with Overfuel. Mr. Blackwell, owner of Blackwell Kia, Blackwell CDJR and Fiat—put it best:

“I expect my dealership website to be highly competitive in local search, to drive qualified leads, and to deliver an industry-best buyer experience on any device. My OEM sites couldn’t do it; Overfuel does.”

 Mic. Drop. 🎤

Why Kia Dealers Should Care About Website Performance

Here’s the kicker: a recent Overfuel study on the Top 50 automotive groups found less than 1% of dealership websites passed Google’s Core Web Vitals test. Translation? Your average dealership site is like a floppy disk in a USB world.

But don’t worry—Kia’s vendor program isn’t stuck in the stone age. As long as your website provider sticks to Kia’s branding guidelines (spoiler alert: Overfuel checks that box), you’re good to go on co-op dollars for radio and TV. Sure, you won’t get reimbursed for website fees, but Overfuel more than pays for itself. With the benefits of boosting your organic traffic anywhere from 75% to 300%, you’re already in the green. Not bad, huh?

For Kia dealers—your dealership’s competitive advantage begins with Overfuel. Not only do we offer the fastest, most reliable websites in automotive (seriously—they’re freaky fast), we also have you covered on:

• AI-powered vehicle descriptions
• Inventory syndication to Google Vehicle Listing Ads (VLA), Google Business Profiles and Google Shopping, and Facebook Ads
• Local and technical SEO with managed directory listings and local citations

You know, all the things the other guys charge you too much for? Yes to all of the above.

The Overfuel Advantage: Like a Turbo Boost for Your Kia Website

Let’s talk numbers. In a third-party study by automotive marketing pros Fountain Forward, Overfuel websites crushed it, with an average 49.31% higher conversion rate compared to the competition. That’s not just good—that’s Ferrari-fast good.

Here’s what that looks like for your bottom line:

• 72 more leads for every 10,000 visitors.
• 11 extra vehicles sold. (Average 15% close rate)
• $33,000 more in monthly gross revenue. (Average $3k gross)

I mean, come on. Even Ferris Bueller would skip school to learn more about that kind of ROI.

Ready to Join the Revolution?

Let’s be real: you don’t just want a dealership website—you want a powerhouse that drives leads and sales like a sports car on the Autobahn. Overfuel delivers.

Request your demo today and see how Overfuel can turbocharge your Kia dealership.

Life moves pretty fast. If your website isn’t built by Overfuel, you could miss it.